Here is the third part of the Nevada GOP Tragedy. Again, it’s not just about the Nevada GOP. These are lessons for the entire country.
This tragic mistake was confirmed by national conservative radio talk superstar Bill Cunningham. Bill and I spoke a few days ago. Let’s first compare the results in Nevada vs Ohio.
In Nevada, the GOP lost almost every major office, plus the State Senate and Assembly. It’s all painted blue. In Ohio, the GOP won every major office, plus the State Senate and Assembly. It’s all pained red. So, what caused such disparate results?
Cunningham and me are 2 peas in a pod. We’re almost the same person. Just like me, Cunningham has a local Cincinnati conservative radio talk show, as well as a popular national talk show. His local Cincinnati show is a “radio blowtorch” that dominates the Ohio airwaves.
My show is the only afternoon drivetime (3 PM to 6 PM rush hour) radio show that reaches the entire state of Nevada. Like Cunningham’s show it’s
a Nevada “conservative blowtorch.”
But here’s the difference. In Ohio, every single GOP candidate appeared as a guest on Cunningham’s show multiple times.They understood it was the most effective way to reach every conservative in Ohio and motivate the GOP base.
The same Ohio GOP candidates not only appeared nonstop on Bill’s show, they bought large advertising campaigns on the show. Between the candidate interviews and the nonstop ads, all Ohio conservative voters heard 24/7 was these GOP candidates. That’s called branding.
The GOP won virtually everything up and down the ticket. Bill Cunningham played a large role. He got the message out to Ohio GOP voters.
In Nevada, our GOP campaign managers and consultants are…how do I say this nicely? Dumb and dumber. Or maybe they were trying to lose. Maybe they were on the Reid Machine payroll. Because no one could be this dumb on purpose.
My producer Andrew Paul tried repeatedly for months to contact every major GOP candidate in the state- but in particular US Senator Dean Heller and Governor candidate Adam Laxalt. Their consultants had no interest. Usually they didn’t even return the calls. When they did, they said their candidates had no time for interviews and “no money for radio.”
No money for conservative talk radio- the ONLY platform on earth to impress, motivate and brand your name to your own base? Dean Heller couldn’t find eight minutes for an interview to introduce himself to his own base? And he spent tens of millions, but he didn’t have a dollar for radio advertising to his own base?
Laxalt was about 1% better. He spent virtually nothing and made one appearance- at 3:30 PM on Election Day. Talk about “a day late and a dollar short.” Your own base never heard from you.
Result? The Ohio GOP won everything. The Nevada GOP lost everything. Think there might be a connection?
Every GOP consultant in this state should be banned for life from ever touching another GOP campaign anywhere in America.