By Wayne Allyn Root
Forget “Remember the Titans.” I want you to remember Lee Atwater.
Lee Atwater ran winning presidential campaigns for both President Reagan and President George H.W. Bush.
Atwater played for keeps. He was a tough guy. He understood politics is war. He understood the future of America and our children’s futures depended on winning these races.
Atwater understood what motivates people to vote- FEAR.
Republican George H.W. Bush was behind in his 1988 presidential race by 18 points in late summer to Massachusetts Governor Michael Dukakis.
Because of the brilliant TV ads of Lee Atwater, Bush came from 18 points behind to win in an 8-point, 40-state landslide. That’s a 26-point Republican turnaround in only two months.
Bush won 426 electoral votes to Dukakis 112.
How did Atwater turn an ugly Republican landslide defeat into a Republican landslide victory? He ran TV ads about Willie Horton- a murderer serving life in prison, let out of Massachusetts prison on weekend furlough, who escaped and committed assault, kidnapping and rape.
Willie Horton happened to be black, so of course Democrats charged “racism” for running the TV ads. Who cares? It was the truth, it was a fact, and it worked. We won in a landslide by making the whole election about Willie Horton.
Lee Atwater was a genius.
Democrats can scream “racism” all they want. If the TV ads are true, and they correctly identify Americans worst fears, Americans will respond and vote Republican.
I am “The idea guy of the GOP.” My ideas have proven valuable to the GOP for years now…
*25 years ago, I invented the idea of shipping illegal aliens from red states to Democrat towns to embarrass Democrats and show what hypocrites they are.
*In 2019 I invented the idea for President Trump to declare a National Security Emergency for the Border and go over Congress’s head and fund the wall with funds from the Pentagon budget.
*In 2024 I invented “No Tax on OT” and “No Tax on Social Security.” Those ideas played a huge roll in winning the 2024 election for President Trump.
*This year I invented the idea of securing the midterm elections with “NEED USA”- a National Emergency for Elections Declaration- to Save the USA.”
This is how President Trump can pass “the SAVE Act on steroids.” This idea has Democrats hysterical and in pure panic because it will secure the election and they cannot challenge it in court.
Democrats are hysterical because they know if they can’t cheat, they can’t win.
Now let me channel Lee Atwater. How would Lee Atwater turn around this election? What would be his message to the voters?
I am a S.O.B.- son of a butcher. I think like my blue- collar butcher father 24/7. I am always on the side of the average middle class American.
The GOP midterm messaging is terrible. I can’t even watch our TV ads. They say nothing. They are a muddled mess. As usual, GOP campaign consultants are cowards afraid to say what needs to be said. Afraid of their own shadow. Afraid of what the media will say. Afraid of being called “racist” for telling the truth.
I read thousands of emails from my fans. Literally, THOUSANDS. And everyone says the same thing…
Americans are scared to death of radical Islam.
They believe Islam is taking over America. They believe Muslims are here to conquer America. They believe Muslims cannot and will not assimilate, or adapt to America’s values and way of life. They believe Islam is not compatible with America.
They believe Muslims want Sharia Law and hate America, hate capitalism, hate Jews, hate Christians, and want to destroy our way of life. They see the proof every day in Europe.
They see the EU being destroyed. There were five million Muslims in the EU in the year 2000. Today there are 50 million. That spells death for Europe.
They see the neighborhoods turned to third world slums and “no go zones.” They see the massive crime wave- especially mass rape. They see the ugliness of women wearing face coverings. They see EU countries going bankrupt to pay for the welfare and free healthcare for Muslim migrants. They see the vile, vicious Jew hatred. They see the nonstop threat of terrorist attacks.
Saying this out loud isn’t “racism.” It’s raw truth.
The EU is finished. Their future is gone. America is next. We are in grave danger. Our children will live in a foreign third world craphole run by communists and radical Islam.
Our daughters will be wearing face coverings.
That’s the threat everyone is talking about.
America is scared to death of radical Islam. Yet the timid, cowardly, feckless GOP says nothing about it. This is how to turnaround the midterms for the GOP. Simply tell the truth. Expose this ugly threat.
This is the Willie Horton TV ad campaign- updated for 2026.
It’s time to tell the truth. Frame the election around Hasan Piker- the communist radical Muslim who wants to takeover the Democrat Party…who wants to mass murder Americans. Who loves Sharia Law. Who wants to put us all in concentration camps. Who wants to seize all your businesses and assets. Who hates America, Americans, white people, Jews and Christians. Make this election a referendum on Hasan Piker.
Make Hassan Piker into the new Willie Horton.
Make this election a referendum on voting for America and American values versus Sharia Law, Muslim face coverings in public, the Muslim Brotherhood, and Muslim foot washing stations in public buildings.
Make this election about the radical Islamification of America.
The mosques around every corner, the Muslim cities they want to build in Texas- where they want to install Sharia Law.
In the EU, nation after nation has decided to ban face coverings in public. The GOP should stand for banning face coverings in public, and banning Sharia Law, and banning the Muslim Brotherhood.
We need TV ads showing the disgusting, anti-American mass Muslim rallies in Dearborn, Michigan and Zohran Mamdani’s New York City.
Show scenes at Muslim protests where signs read “Death to America” and “Death to Jews.” Is this what we want for America?
Show scenes of thousands of Muslims blocking roads and taking over streets in Manhattan to pray in public.
Show the Muslim “call to prayer” on public streets in Minneapolis. Is this disgusting noise pollution what Americans want to hear 24/7 in your town?
Play videos of what Muslim speaker after speaker says at their dangerous rallies- the threats to America, the vows to conquer America, the vows to destroy America with Sharia Law.
This is the issue to win the midterms.
This is the way to turnaround any Democrat lead. This is the way to win over middle class Americans. This is the way to make a majority of Americans forget gas and grocery prices.
Gas and grocery prices are temporary. Biden and Democrat policies caused them. As soon as the Iran war is over, they will drop like a rock.
But Sharia Law and Muslim face coverings on women in public is the death of America- and it’s permanent. Forever. Mass rape, and mass murder, and terrorism is our future if we don’t act now.
The GOP must be the party of America, and American values, and Judeo-Christian values. And we must paint Democrats as the party of radical communists, and radical Islam, and Sharia Law, and your daughters forced to wear face coverings in public…
and the party of Hasan Piker.
Make Hasan Piker the new Willie Horton. Make Democrats into the party of Sharia Law. Trust me, no one will vote for that.
This is what Lee Atwater would do.
ABOUT THE AUTHOR: Wayne Allyn Root is a CEO, businessman, best-selling author, and national conservative TV and radio host, who has interviewed President Trump 16 times. Watch Wayne’s TV shows on Real Americas Voice TV- “America Speaks” weeknights and “America’s Top Ten Countdown” on weekends, and his daily video podcast “WAR Zone Live presented by The Gateway Pundit” daily at 4 PM ET/1 PM Pacific at TheGatewayPundit.com. His website is ROOTforAmerica.com. Read Wayne’s latest fun book, “How Illegal Immigrants Have Made America Great.” It’s 100+ blank pages. The joke is on Democrats!
